Steve Azar's Resonance: A Podcast for Leaders, Unpacking the Power of Song, Silence and Strategy
Resonance is a podcast for leaders, creatives, and changemakers who know that the future belongs to those who can listen deeply, think differently, and lead from the heart.
Hosted by Grammy nominated singer, songwriter, music producer and storyteller Steve Azar, award winning author and Benedictine business strategist Mike Ferrell, and thought leader and transformation expert Randy Harrington, Resonance explores the powerful intersection of listening, creativity, transformation, and the power of song.
In each episode, we'll unpack ideas that blend ancient monastic wisdom, cutting-edge leadership thinking, and the transformative force of music. From soul-stirring stories to practical strategies, Steve, Mike, and Randy invite you into a sacred pause—a chance to reconnect with what matters most and amplify the song of your leadership.
This isn’t just a podcast. It’s a tuning fork for the spirit, a space to resonate more fully with your purpose, your people, and the possibilities ahead.
Steve Azar's Resonance: A Podcast for Leaders, Unpacking the Power of Song, Silence and Strategy
Resonance Episode 14: The Hook, The Bridge and The Ladder-Structure as Strategy
In this episode of the Resonance Podcast, hosts Randy Harrington, Mike Farrell, and Steve Azar delve into the intricacies of songwriting and its parallels with business structure. They explore the importance of song structure, the role of hooks, and how these concepts apply to effective business strategies. The conversation highlights the significance of community engagement, the challenges of rebranding, and the balance between metrics and people in organizations. Through anecdotes and insights, the hosts emphasize the power of collaboration and the essence of creating memorable experiences for audiences.
Takeaways
Songwriting involves understanding structure and hooks.
The chorus is often the most important part of a song.
Time constraints in songwriting are influenced by commercial radio.
Structure in business is akin to structure in songwriting.
Community engagement is crucial for effective structure.
Revisiting past ideas can lead to successful rebranding.
Branding should reflect both internal and external community engagement.
Metrics should align with the higher purpose of the organization.
Hooks within songs can be compared to key elements in business.
Creating a memorable experience is essential for brand loyalty.
Chapters
00:00 The Art of Songwriting
02:57 Understanding Song Structure and Its Impact
06:02 The Business of Music and Its Broader Implications
08:55 Structure as Strategy in Business
11:59 Revisiting Past Ideas for Future Success
14:57 The Role of Branding in Music and Business
17:53 Navigating Change and Community in Organizations
21:01 The Importance of Alignment in Metrics and Community
24:06 The Power of Nostalgia in Branding
26:56 Fulfillment and the Art of Branding
30:34 The Nature of Change and Improvement
32:30 Hooks in Music and Business
39:51 The Art of Effective Communication
45:32 Creating Meaningful Connections through Songwriting
